Last updated on August 18th, 2019 at 07:11 am
WooCommerce Vs Shopify
There has been a rise in ecommerce platforms today to cater to the increasing demand of such services. These website builders help you by providing you with the essential tools you will need in order to set up your online store. A number of different platforms today claim to be the best out there which may confuse entrepreneurs and make it difficult for them to opt for one.
In this article, we will be conducting a comparative analysis between two of the many renowned web-builders; Shopify and WooCommerce.
What we need to mention here explicitly is that both of these platforms are compatible with tools required by users to construct a top-notch web-store. Where they differ, though, is in the features provided as default.
Some of the core features of this platform include; refunds provided by one-clicks to customers, unobstructed customization, a greater variety of store pages available for embedding and built-in blogging.
The platform is openly sourced and allows users to customize and personalize their stores in almost every way to meet their demands. This sort of flexibility tends to attract many developers who are skilled and have technical knowledge. However, to make the best use of these features in your favor, and that too efficiently, you will need to plug in hours of effort and money as well.
Core features here comprise of: limitless products, abandoned cart-recovery, blog & website, discount codes and more than a hundred payment options.
The platform comes with everything necessary built-in, everything it knows will help users and operators in selling. This makes things easier and cheaper as some of the many features Shopify provides may cost you when using WooCommerce, for example, making use of various payment methods.
The feature that gives Shopify the greater edge is ‘Abandoned Cart Recovery’. This features allows users to go back to their ‘abandoned cart’ and place the same order without going through the hassle of filling in their details all over again. Reminders about their unfinished order, not spammy though, are also mailed to the customers. This helps users in trying to persuade customers to buy, serving as a form of reinforcement.
This, coupled with the fact that all features in Shopify are in-built for the operator to use right away makes the platform more accessible and wins it the spot here.
Ease of Use
This factor holds immense importance and needs to be considered while you’re setting up your store as it will greatly affect time management for you and how quickly and easily you can move towards making sales and targeting customers.
There exists no doubt in the opinion held by many users around the world that WooCommerce is a much more complex platform than Shopify-assessing reviews and feedbacks has provided the verdict. The latter is most definitely the easier option for all users-amateurs and experts both-while the former is suited to those only who possess a technical skill-set up to a certain level.
Shopify takes the responsibility of managing all technicalities for you, eliminating the need for you to update or install soft-wares. It also makes managing your store-editing names, prices and images etcetera-possible by using the dashboard and widgets provided instead of scrolling through and working on several different pages.
Hence, once again Shopify makes for the win with its user-friendly interface and easier start-up and maintenance requirements as compared to WooCommerce.
Themes and Design
Making your web-store look appealing and attractive is crucial as customers ‘buy what they see’.
A tough contest goes on between both platforms here as both of them make your sites look professionally designed. But at the end of the day, it is also about what you need your website to look like and which platform allows you to achieve that.
Shopify provides you with a filtered set of more than a hundred themes to choose from-60 of them are offered for free. Premium based themes although may seem to cost too much, about $140, but will serve as an initial investment and may go a long way for you by helping you in generating more sales.
On the other hand, with WooCommerce, you will have hundreds and thousands of customized themes developed by different designer sources to choose from. On top of that, you are allowed to design your own theme and personalize your designs completely. These come free to an extent and for a little price after that. The hours of effort you invest in your theme and the technical skills you apply while designing will reflect directly on your tailor-made theme and determine the looks of it.
WooCommerce bags the money here as the limitless options to choose from or design will aid the platform users in catering differentiated needs and wants.
Time Required To Develop Your Site
When using WooCommerce, you will be first required to own a WordPress account and a functioning site in order to move towards developing your store. Although this is obviously doable, but only for those who are computer-skilled and willing to sacrifice ample time and energy during the process to have full control over their sites.
In contrast, if you are an average, everyday person with little to no technical knowledge about coding and computer Jargon and wish to start your online store from scratch, Shopify is the best option for you. You can get going in no time with a series of some clicks here and others there. The process is far more accelerated and requires you to conduct little research as compared to WooCommerce’s slower, manual approach.
Since time is the factor being discussed here which is directly related to the user friendliness of the platforms, Shopify earns a win here, thanks to its built-in features and default hosting facilities.
This is a cause of concern for most online customers out there as online sites would be handling their personal information as well as payment details and transactions.
Two things that are a must have for online websites/stores are SSL certificates and PCI-DSS compliance. The former ensures that the information your customers provide on your websites will be protected against cyber-crimes and tampering by hackers. It benefits the site operator by helping in Search Engine Optimization rankings as Google gives preference to SSL holders and letting your customers know that your site is safe to use which increases the likeliness of sales. The latter, ‘Payment Card Industry Data Security Standard’ enables your website to comply with credit-card payments, keeping legal regulations in consideration.
Online stores must have both to provide to ensure a safe buying experience for their customers. Don’t worry, Shopify will have you covered completely. The platform has SSL certificates by default and is also automatically PCI-DSS compliant which makes it way easier for users and rids them of worries about security.
WooCommerce doesn’t come with either of these two, although, you can approach your hosting provider to gain a SSL certificate and follow a procedure to make your site PCI-DSS compliant. This will require time, effort and money which makes Shopify the winner here again.
Search Engine Optimization
After setting up your online business, the next step would require you to attract customers and persuade them to buy your products. This is where SEO comes in as it is responsible for displaying your product lists in front of a customer who is keying in terms, looking for products to buy.
Both Shopify and WooCommerce are reliable and strong contenders in the SEO race. Using WooCommerce, you can plug-in as many specific terms of your choice as you want to manage your business’ SEO. However, Shopify has everything related to SEO figured out for you and eliminates the need for you to put in extra effort.
Firstly, sites that are faster tend to have an edge over others in Google. Shopify is one of those; the credit goes to its extremely dedicated servers. Moreover, the security (discussed above) provided by the platform serves as a bonus for your website in Google’s eyes and consequently, you are rewarded with a better SEO rank. It also enables you to easily add titles, product images, keywords etcetera and even marks your pages with suitable tags to aid SEO. You can obviously alter and develop your site on WooCommerce but going the Shopify-way proves to be way more efficient and effective.
Well, this is a clear-cut, undisputed win for Shopify which provides customer support services throughout the day and night. You will have a constant source of support from experts and advisers at your service which makes things much easier and the business setting up and running process much less scarier.
On the other hand, WooCommerce’s approach towards customer support is mostly quite limited since the platform assumes users to be technically skilled. If you possess sufficient skills, the support provided will be enough for you to work your way through the process. But the opportunity cost for the time you lose here will include risking potential sales and wasting time which could be utilized in a more productive way for your store elsewhere.
Disclaimer: What you choose highly depends on your personal preference and your personal specifications. Our comparative conclusions cannot make your decision for you as at the end of the day, it comes down to what you are comfortable working with.